# Get Real With Lucy ## Posts - [The Soul of a Brokerage: A Conversation with Thad Wong](https://getrealwithlucy.com/the-soul-of-a-brokerage-a-conversation-with-thad-wong/): What It Means to Be Human in Real Estate In an industry that can often feel defined by transactions and metrics, Thad Wong, co-founder and co-CEO of @properties, offers a profoundly human perspective. As the son of two PhD psychologists, Thad’s upbringing wasn’t about over-analysis but about fostering a deep understanding of relationships. He learned early on to listen and ask “deeper questions,” a skill that became the bedrock of his business philosophy. “Our number one core value is everything is relationship,” Thad shared. This philosophy is evident not just in how his agents interact with clients but also in […] - [Building an Empire of Excellence: A Conversation with Aaron Kirman](https://getrealwithlucy.com/building-an-empire-of-excellence-a-conversation-with-aaron-kirman/): From Humble Beginnings to a Real Estate Empire In the heart of Beverly Hills, surrounded by luxury and a sense of boundless possibility, we sat down with one of the most prolific figures in real estate, Aaron Kirman. With a staggering $19 billion in career sales and a well-earned reputation as the top agent in Los Angeles, Aaron’s journey is a testament to vision, tenacity, and a love for the craft. But what truly makes his story remarkable is where it began. “My mom was a school teacher. My dad was a trucker, so I didn’t come from the world […] - [Leading with Authenticity: Melissa Archer-Wirtz's Vision for Real Estate](https://getrealwithlucy.com/leading-with-authenticity-melissa-archer-wirtzs-vision-for-real-estate/): A Week in, and a Vision for a Lifetime It’s not every day you meet a CEO who’s just one week into their new role. But for Melissa Archer-Wirtz, the new Chief Executive Officer of CENTURY 21 Circle, Acuity Title, and Skylight Insurance, the “road show” began on day one. With a leadership role that spans Illinois, Indiana, Florida, and Kentucky, Melissa is already drinking from a fire hose and loving every minute of it. Her vision is clear and her energy is infectious. And while she may be new to the title, she is certainly not new to the […] - [Beyond the Deal: Paul Adler's Vision for Real Estate](https://getrealwithlucy.com/beyond-the-deal-paul-adlers-vision-for-real-estate/): What Makes a 42-Year Career? What makes a real estate veteran of 42 years still call himself a “deal junkie?” It’s not just about the numbers or the listings. For Paul Adler, it’s about passion. In an industry that often feels purely transactional, Paul believes the true secret to success is an unyielding, almost obsessive love for the work. This passion is what elevates a job into a genuine practice, turning every challenge into an opportunity. The Doctor and the Dealmaker Paul sees his role not as a salesperson, but as a lifelong advocate for his clients. He compares it […] - [The DeAnn Golden Framework: A Blueprint in Relational Leadership](https://getrealwithlucy.com/the-deann-golden-playbook-a-blueprint-in-relational-leadership/): A Culture Built on Heart DeAnn Golden is the President and CEO of Berkshire Hathaway HomeServices Georgia Properties. She assumed this leadership role in June 2022, bringing over 25 years of real estate expertise to the company. Her strategic vision is outlined in the “Forever Moving Forward Together” plan. This initiative focuses on key tenets aimed at evolving the company’s culture and operations. The plan prioritizes fostering collaboration, promoting customer-centric marketing, and leveraging new technology. It also includes a strong commitment to Diversity, Equity & Inclusion (DEI) and a focus on housing affordability. Golden’s inspiration comes directly from the people […] - [The Human Element in a World of AI: A Conversation with Jonathan Lickstein](https://getrealwithlucy.com/the-human-element-in-a-world-of-ai-a-conversation-with-jonathan-lickstein/): In a world where technology is advancing at lightning speed, the conversation often shifts to a single, pressing question: will AI replace people? To get to the heart of this, I sat down with my guest, Jonathan Lickstein, the Chief Operating Officer of LoKation® Real Estate, one of the nation’s fastest-growing brokerages. Jonathan, who is also a certified instructor and a recognized Top 50 Broker by the National Association of Realtors, brings a passion for advancing technologies and their role in the real estate industry. His experience building a company from a handful of agents to over 3,900 across five […] ## Pages - [Showcase Your Brand to the Real Estate Community](https://getrealwithlucy.com/showcase-your-brand-to-the-real-estate-community/): Amplifying Your Story in Real Estate As a vendor or service provider, you’re the engine that keeps the real estate industry running—from painting and landscaping to staging and beyond. But in a crowded market, simply having a great service isn’t enough. You need to connect with the people who need you most. That’s where “Get Real With Lucy” comes in. As the creator and host of the show, Lucy has spent nearly 25 years at the center of the industry, building relationships and sparking meaningful conversations. Her approachable style and deep expertise have earned her a reputation as someone who […] - [A New Chapter for Authentic Conversations in Real Estate](https://getrealwithlucy.com/thad/): Hi Thad, You’ve probably read about CoStar Group acquiring Matterport, and then the shuttering of VHT Studios. I’m reaching out to you personally to invite you to be a part of a new chapter for a trusted voice you’ve known for years. Lucy Edwards is relaunching the Get Real With Lucy series. This is a fresh start with a strategic focus on creating smart content that you and your brand can truly leverage. Lucy is starting from scratch, without access to the intellectual property from her previous series. The Invitation: Champion a New Era of Storytelling This is an invitation […] - [RIS Media's CEO & Leadership Exchange 2025](https://getrealwithlucy.com/dc/): Get Real With Lucy Exclusive Offer for RISMedia’s CEO & Leadership Exchange Attendees A New Chapter, Built for Today’s Real Estate After years of hosting “Get Real With Lucy,” Lucy Edwards is relaunching her signature interview series as an independent platform. This new chapter focuses on creating smarter, strategic content designed for maximum reach and repurposing. It’s a fresh start with a clear mission: to provide high-quality, actionable content that works harder for your brand and gets your voice heard in a dynamic industry. As you navigate a changing real estate industry, your story is your most powerful asset. We’re […] - [Private “Content Accelerator” Sessions](https://getrealwithlucy.com/private-content-accelerator-sessions/): Your Content Strategy, Simplified For leaders who want a deep-dive, done-in-a-day experience, Lucy offers private half-day or full-day intensives focused on simplifying your content strategy and creating an actionable blueprint. These sessions are a VIP experience where you work directly with Lucy to map out your content, define your brand’s storytelling model, and build a plan for distribution. Book a free 15-minute call to start simplifying your content strategy. Design Your Content Roadmap A Clear Blueprint for Your Brand Your content strategy needs a roadmap to be effective. In these sessions, Lucy helps you design a custom content roadmap that […] - [Advisory for Proptech & Vendor Brands](https://getrealwithlucy.com/advisory-for-proptech-vendor-brands/): Position Your Brand for Impact Lucy helps proptech companies and vendors connect with real estate decision-makers by developing clear positioning and go-to-market strategies that resonate with the industry. Her advisory service is designed to help your product break through the noise, gain traction, and establish credibility in competitive sectors. Book a free 15-minute call to discuss how Lucy can help your brand get noticed. Clarify Your Brand’s Position Speak the Language of Your Buyers Proptech and real estate vendors often struggle to articulate their value in a way that resonates with busy executives and agents. Lucy works with you to […] - [Customized Team Training & Workshops](https://getrealwithlucy.com/customized-team-training-workshops/): Empower Your Team to Tell Better Stories Lucy develops hands-on workshops for marketing teams, agents, and leadership groups designed to level up storytelling, branding, and digital content strategies. Her training sessions are more than just presentations; they are interactive, practical experiences that give your team the skills and confidence to create powerful content. Book a free 15-minute call to discuss how Lucy can empower your team. A Content-First Approach Building a Strategic Mindset In today’s market, every member of your team is a potential content creator. Lucy’s workshops shift the mindset from simply “doing marketing” to “creating content with purpose.” […] - [On-Site Content & Brand Activations](https://getrealwithlucy.com/on-site-content-brand-activations/): Turn Your Business into a Content Studio Lucy and her team can come directly to your office to produce on-site branded content that transforms your workspace into a powerful marketing asset. This service is designed to generate a wealth of high-quality, shareable content that amplifies your visibility and showcases your team’s expertise. Book a free 15-minute call to discuss how to make your office a content hub. Live Interviews Conduct Interviews with Your Team and Clients Lucy’s experience as a host of “Get Real With Lucy” allows her to conduct engaging and insightful interviews with your executives, clients, or partners […] - [Industry Event Hosting & Moderation](https://getrealwithlucy.com/industry-event-hosting-moderation/): Bring Your Events to Life Lucy’s energy, credibility, and storytelling expertise make her the perfect choice to host, moderate, or keynote at real estate conferences, summits, and leadership events. Her experience as a storyteller and connector makes her the perfect choice to bring your events to life. Book a free 15-minute call to discuss your event and learn how Lucy can help. A Connector and Storyteller Why Lucy Is the Perfect Choice Lucy’s reputation in real estate runs deep, and she has built a platform where the industry’s most respected leaders come to share their ideas, innovations, and strategies. She […] - [Strategic Consulting for Brokerages & Real Estate Brands](https://getrealwithlucy.com/strategic-consulting-for-brokerages-real-estate-brands/): Unlock Growth Through Smarter Strategy Lucy partners with brokerages, vendors, and service providers to identify new opportunities, optimize marketing, and develop scalable growth plans. This service is designed to help you create clarity, unlock new opportunities, and maximize revenue potential. The goal is to move beyond transactional marketing and build a growth engine for your business. Book a free 15-minute call to learn how to position your business for stronger growth. Build a Strong Foundation Start with a Strategic Marketing Audit A successful strategy begins with clarity. Lucy reviews your current marketing activities to identify strengths, gaps, and untapped opportunities […] - [Executive Leadership Development](https://getrealwithlucy.com/executive-coaching-leadership-development/): Grow Your Influence, Lead With Confidence Lucy offers tailored one-on-one and small-group sessions designed for brokerage owners, team leaders, and executives who want to strengthen their leadership presence and expand their influence. This program combines strategic guidance and proven methodologies that help you connect more authentically with your teams and your market. Book a free 15-minute call to start building your influence. Build a Strong Leadership Identity Define Who You Are as a Leader Understanding who you are as a leader is the foundation of influence. Lucy helps you uncover your leadership strengths, refine your unique voice, and align your […] - [Thought Leadership & Industry Influence Packages](https://getrealwithlucy.com/thought-leadership-industry-influence-packages/): Be the Voice People Trust Executives and brands in real estate are no longer just competing for market share; they are competing to shape the conversation. Lucy creates thought leadership programs that position you as an authority people turn to for insight and innovation. She helps you turn expertise into influence, creating opportunities that build credibility and open doors. Book your free 15-minute call to start building your influence. Define Your Authority Build a Foundation of Trust Establishing thought leadership begins with a clear, authentic voice. Lucy works with you to shape your narrative and define the expertise that sets […] - [Marketing, Storytelling & Digital Growth Strategy](https://getrealwithlucy.com/marketing-storytelling-digital-growth-strategy/): Unlock Your Brand’s Story Real estate brands are no longer just selling properties; they are competing for attention. Lucy helps you create a strategy where your marketing becomes a story-driven platform, giving your brand more visibility, influence, and recognition. She helps you create a content-driven platform that attracts, educates, and converts. Book a free 15-minute call to learn how to position your business for stronger growth. Build a Strong Foundation for Growth Start with a Strategic Marketing Audit A successful strategy begins with clarity. Lucy reviews your current marketing activities to identify strengths, gaps, and untapped opportunities that can drive […] - [Custom Branded Content & Interviews](https://getrealwithlucy.com/custom-branded-content-interviews/): Turn Conversations Into Influence Your story matters. Lucy creates professionally hosted, custom-branded video interviews that showcase your expertise, highlight your people, and amplify your reach across LinkedIn, YouTube, Instagram, and beyond. These interviews aren’t just content; they are a powerful way to build trust and influence in a crowded industry. Book a free 15-minute call to start shaping your story. Why Branded Interviews Work Your Story Deserves the Spotlight The real estate industry is full of competition, and it takes more than a logo or a listing to stand out. People want to connect with the individuals and stories behind […] - [555](https://getrealwithlucy.com/555-2/) - [The Real Take: Insights & Interviews](https://getrealwithlucy.com/the-real-take/) - [Home](https://getrealwithlucy.com/): Welcome to your site! This is your homepage, which is what most visitors will see when they come to your site for the first time. - [Portfolios](https://getrealwithlucy.com/portfolios/) - [List View](https://getrealwithlucy.com/list-view/) - [Grid View](https://getrealwithlucy.com/grid-view/) - [Sample Page](https://getrealwithlucy.com/sample-page/): This is an example page. It’s different from a blog post because it will stay in one place and will show up in your site navigation (in most themes). Most people start with an About page that introduces them to potential site visitors. It might say something like this: Hi there! I’m a bike messenger by day, aspiring actor by night, and this is my website. I live in Los Angeles, have a great dog named Jack, and I like piña coladas. (And gettin’ caught in the rain.) …or something like this: The XYZ Doohickey Company was founded in 1971, […] - [Right Sidebar](https://getrealwithlucy.com/right-sidebar/): Հայերեն Lorem Ipsum-ը տպագրության և տպագրական արդյունաբերության համար նախատեսված մոդելային տեքստ է: Սկսած 1500-ականներից` Lorem Ipsum-ը հանդիսացել է տպագրական արդյունաբերության ստանդարտ մոդելային տեքստ, ինչը մի անհայտ տպագրիչի կողմից տարբեր տառատեսակների օրինակների գիրք ստեղծելու ջանքերի արդյունք է: Այս տեքստը ոչ միայն կարողացել է գոյատևել հինգ դարաշրջան, այլև ներառվել է էլեկտրոնային տպագրության մեջ` մնալով էապես անփոփոխ: Այն հայտնի է դարձել 1960-ականներին Lorem Ipsum բովանդակող Letraset էջերի թողարկման արդյունքում, իսկ ավելի ուշ համակարգչային տպագրության այնպիսի ծրագրերի թողարկման հետևանքով, ինչպիսին է Aldus PageMaker-ը, որը ներառում է Lorem Ipsum-ի տարատեսակներ: Български Lorem Ipsum е елементарен примерен текст, използван в печатарската и типографската индустрия. Lorem Ipsum […] - [Shop](https://getrealwithlucy.com/shop/) - [Full Width](https://getrealwithlucy.com/full-width/): Հայերեն Lorem Ipsum-ը տպագրության և տպագրական արդյունաբերության համար նախատեսված մոդելային տեքստ է: Սկսած 1500-ականներից` Lorem Ipsum-ը հանդիսացել է տպագրական արդյունաբերության ստանդարտ մոդելային տեքստ, ինչը մի անհայտ տպագրիչի կողմից տարբեր տառատեսակների օրինակների գիրք ստեղծելու ջանքերի արդյունք է: Այս տեքստը ոչ միայն կարողացել է գոյատևել հինգ դարաշրջան, այլև ներառվել է էլեկտրոնային տպագրության մեջ` մնալով էապես անփոփոխ: Այն հայտնի է դարձել 1960-ականներին Lorem Ipsum բովանդակող Letraset էջերի թողարկման արդյունքում, իսկ ավելի ուշ համակարգչային տպագրության այնպիսի ծրագրերի թողարկման հետևանքով, ինչպիսին է Aldus PageMaker-ը, որը ներառում է Lorem Ipsum-ի տարատեսակներ: Български Lorem Ipsum е елементарен примерен текст, използван в печатарската и типографската индустрия. Lorem Ipsum […] - [Style Guide](https://getrealwithlucy.com/style-guide/): The style guide provides you with a blueprint of Paperback’s default post and page styles. The style guide is also a great reference for suggested typographic treatment and styles for your content. Right Aligned Image Images may be two-dimensional, such as a photograph, screen display, and as well as a three-dimensional, such as a statue or hologram. They may be captured by optical devices – such as cameras, mirrors, lenses, telescopes, microscopes, etc. and natural objects and phenomena, such as the human eye or water surfaces. The word image is also used in the broader sense of any two-dimensional figure such […] - [Professional Services](https://getrealwithlucy.com/professional-services/):  Lucy Edwards partners with real estate brands, brokerages, and executives stand out in a crowded market by combining storytelling, strategic consulting, and thought leadership. Whether you need content, strategy, or executive-level insights, Lucy partners with you to amplify your influence and grow your impact. Core Services Custom Branded Content & Interviews High-quality, professionally hosted video interviews designed to showcase your expertise and amplify your brand across LinkedIn, YouTube, Instagram, and beyond. Perfect for brokerages, teams, and vendors seeking greater visibility. Marketing, Storytelling & Digital Growth Strategy Transform your marketing into story-driven content that connects. Lucy develops strategies that help you […] - [Contact](https://getrealwithlucy.com/contact/): Let’s Start the Conversation Whether you’re ready to create custom-branded content, explore partnership opportunities, or book Lucy for an upcoming event, she’d love to hear from you. Fill out the form below and we’ll connect soon to talk about your goals, your story, and how Lucy can help you share it with the audience that matters most. - [Lucy Edwards](https://getrealwithlucy.com/im-sarah-baker/): For nearly 25 years, Lucy Edwards has been at the center of the real estate industry, helping professionals connect, innovate, and grow. Known for her ability to build relationships and spark meaningful conversations, Lucy has become a trusted voice among agents, brokers, and industry leaders nationwide. As the creator and host of Get Real With Lucy, she has interviewed hundreds of top producers, executives, and innovators, giving real estate professionals an inside look at the strategies, tools, and ideas shaping the industry. Her approachable style and deep expertise have earned her a reputation as someone who doesn’t just report on […] - [The Real Take: Interviews & Insights](https://getrealwithlucy.com/real-take/) - [Home](https://getrealwithlucy.com/home-2/) [comment]: # (Generated by Hostinger Tools Plugin)