Unlock Your Brand’s Story
Real estate brands are no longer just selling properties; they are competing for attention. Lucy helps you create a strategy where your marketing becomes a story-driven platform, giving your brand more visibility, influence, and recognition.
She helps you create a content-driven platform that attracts, educates, and converts.
Book a free 15-minute call to learn how to position your business for stronger growth.
Build a Strong Foundation for Growth
Start with a Strategic Marketing Audit
A successful strategy begins with clarity. Lucy reviews your current marketing activities to identify strengths, gaps, and untapped opportunities that can drive measurable growth. She also helps you benchmark against competitors and market leaders.
This structured audit uncovers the right moves to create a marketing plan that is both practical and powerful.
- Review existing campaigns and performance metrics
- Analyze brand positioning and messaging
- Identify underused platforms and opportunities
- Benchmark against competitors and market leaders
- Uncover the right moves to create a powerful marketing plan
This audit uncovers the right moves to create a marketing plan that is both practical and powerful.
Shape a Storytelling Framework That Connects
Create Messaging That Resonates With Clients
Your brand’s story should inspire action, not just awareness. Lucy develops a storytelling structure that aligns your mission with what your audience truly values. This process helps you craft a central narrative that reflects your brand’s vision and define key audience segments and emotional triggers.
A clear, consistent narrative turns everyday marketing into memorable, trust-building content.
- Craft a central narrative that reflects your brand’s vision
- Define key audience segments and emotional triggers
- Map storylines to different stages of your client journey
- Build messaging pillars for consistency across platforms
- Turn everyday marketing into memorable, trust-building content
A clear, consistent narrative turns everyday marketing into memorable, trust-building content.
Design a Content Strategy Roadmap
Align Your Efforts Across Digital Channels
Modern marketing is multi-platform, and success depends on a clear plan that coordinates them all. Lucy helps you design a roadmap for content that works in harmony. This includes outlining platform-specific goals for LinkedIn, Instagram, and YouTube.
The roadmap ensures your marketing investments build momentum instead of being scattered efforts.
- Outline platform-specific goals for LinkedIn, Instagram, and YouTube
- Establish posting rhythms and content themes
- Create repurposing plans for greater reach
- Integrate paid and organic tactics into one framework
- Ensure your marketing investments build momentum
This roadmap ensures your marketing investments build momentum instead of being scattered efforts.
Elevate Your Thought Leadership
Leverage Branded Interviews and Expert Insights
Clients and partners want to hear from trusted voices. Lucy helps you showcase your expertise through polished, professional content that reinforces credibility. This includes planning and scripting branded interviews and insight videos, as well as featuring executives, partners, and subject-matter experts.
When your brand becomes a go-to source of insight, your marketing turns from promotion into influence.
- Plan and script branded interviews and insight videos
- Feature executives, partners, and subject-matter experts
- Develop topics that address industry trends and client concerns
- Use video clips to amplify reach across multiple platforms
- Turn your marketing from promotion into influence
When your brand becomes a go-to source of insight, your marketing turns from promotion into influence.
Unify Your Marketing for Greater Impact
Make Every Piece of Content Work Together
Disjointed content wastes effort and budget. Lucy ensures your entire marketing system operates with one voice, one vision, and one measurable goal. This includes auditing existing creative to identify overlaps and redundancies and establishing brand guidelines that strengthen recognition.
A unified strategy means your marketing starts working as a growth engine, not a set of separate tasks.
- Audit existing creative to identify overlaps and redundancies
- Establish brand guidelines that strengthen recognition
- Develop integration points between ads, posts, and videos
- Implement feedback loops to track and refine impact
- Ensure your marketing system operates with one voice and one vision
A unified strategy means your marketing starts working as a growth engine, not a set of separate tasks.
Turn Visibility into Measurable Business Results
Move Beyond Transactional Marketing
Modern clients want to engage, not just transact. Lucy guides you toward a marketing model that builds relationships and keeps your brand top-of-mind. This includes shifting messaging from one-off promotions to ongoing engagement and creating campaigns designed to nurture long-term loyalty.
The goal is to measure impact with meaningful metrics, not vanity numbers.
- Shift messaging from one-off promotions to ongoing engagement
- Create campaigns designed to nurture long-term loyalty
- Measure impact with meaningful metrics, not vanity numbers
- Equip your team with tools to continue building momentum
- Build relationships and keep your brand top-of-mind
This service is ideal for brands ready to grow their influence, not just their pipeline.
A Content-Driven Growth Engine
Transform Your Marketing into a Platform
Lucy helps you design a content-driven platform that attracts, educates, and converts clients. From a strategic marketing audit to a content roadmap, she helps you build a strong foundation for growth and ensures your marketing works as a unified system.
This approach is ideal for brokerages, vendors, and proptech brands ready to grow their influence, not just their pipeline.
Book your free 15-minute call to start positioning your business for stronger growth.