Position Your Brand for Impact
Lucy helps proptech companies and vendors connect with real estate decision-makers by developing clear positioning and go-to-market strategies that resonate with the industry.
Her advisory service is designed to help your product break through the noise, gain traction, and establish credibility in competitive sectors.
Book a free 15-minute call to discuss how Lucy can help your brand get noticed.
Clarify Your Brand’s Position
Speak the Language of Your Buyers
Proptech and real estate vendors often struggle to articulate their value in a way that resonates with busy executives and agents. Lucy works with you to refine your core messaging and position your product for maximum impact.
This includes defining your target audience, identifying your unique value proposition, and crafting messaging that speaks directly to the challenges and opportunities in the real estate market.
- Refine your core messaging for clarity and impact
- Define your target audience and their pain points
- Identify your unique value proposition
- Craft messaging that speaks directly to the real estate market
- Ensure your brand positioning is clear and compelling
This service ensures your brand positioning is clear and compelling, helping you connect with the right audience.
Develop a Storytelling Framework
Build a Narrative That Wins
Buyers in real estate don’t just purchase products; they buy into a story. Lucy helps you develop a storytelling framework for product launches and ongoing marketing that inspires action and builds trust.
She works with you to create a narrative that aligns with your brand’s vision, defines key audience segments and emotional triggers, and maps storylines to different stages of your client journey.
- Craft a central narrative for your brand
- Develop a storytelling framework for product launches
- Align messaging with your brand’s vision
- Map storylines to different stages of your client journey
- Turn your product into a memorable, trust-building story
This framework turns your product into a memorable, trust-building story that resonates with your audience.
Create Executive-Level Content
Position Your Leaders as Experts
To gain credibility, your brand’s leadership needs to be visible as a trusted voice in the industry. Lucy helps you create branded content campaigns tailored to industry buyers, leveraging interviews and articles to showcase expertise.
This includes planning and scripting branded interviews and insight videos, featuring executives, partners, and subject-matter experts, and using video clips to amplify reach.
- Plan and script branded interviews and insight videos
- Feature executives, partners, and subject-matter experts
- Use video clips to amplify reach across multiple platforms
- Create branded content campaigns tailored to industry buyers
- Position your leaders as experts and a trusted voice in the industry
This content positions your leaders as experts and your brand as a go-to source of insight.
Connect with Key Influencers
Build Alliances That Matter
The real estate industry is built on relationships. Lucy helps you strategically expand your network by fostering meaningful relationships with the people shaping the market.
This includes curating introductions with innovators and leaders, partnering with influencers on joint content, and collaborating on panels or roundtables.
- Curate introductions with innovators and leaders
- Partner with influencers on joint content
- Collaborate on panels or roundtables
- Build alliances that enhance your reach
- Extend your brand’s impact and open doors for future opportunities
These connections extend your brand’s impact and open doors for future collaborations.
A Content-Driven Growth Engine
Transform Your Marketing into a Platform
Lucy helps you design a content-driven platform that attracts, educates, and converts clients. From a strategic marketing audit to a content roadmap, she helps you build a strong foundation for growth and ensures your marketing works as a unified system.
This approach is ideal for brokerages, vendors, and proptech brands ready to grow their influence, not just their pipeline.
Lucy’s expertise in proptech, marketing, and storytelling helps you transform your brand into a media platform that stands out from the competition.
Book your free 15-minute call to start positioning your business for stronger growth.